Telcos warn TRAI that Bharti Airtel, Reliance Jio will experience ‘OTP outage’ if SMS tracking deadline is not extended
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Telcos warn TRAI that Bharti Airtel, Reliance Jio will experience ‘OTP outage’ if SMS tracking deadline is not extended

The country’s major telecommunications companies have warned that customers may face major disruptions in receiving transaction alerts and service updates from November 1. The Telecom Regulatory Authority of India (TRAI) introduced new rules in August. According to these rules, it is necessary to trace the source of all messages. Its purpose is to enhance responsibility regarding this information.

However, major telecom companies such as Bharti Airtel and Reliance Jio have warned that this could have a significant impact on their ability to send messages such as bank transactions and account alerts. a media Report According to reports, the Cellular Carriers Association of India (COAI) has written to TRAI requesting relaxation of the rules for tracing sources. Telcos claim that this rule may make it difficult to send SMS involving OTPs and other important activities as telemarketers and prime entities (PEs) such as banks, e-commerce companies and financial institutions are yet to implement necessary technical solutions for this plan.

Telecommunications companies said that in order to minimize service disruptions and facilitate customers, they will provide daily reports to PE and telemarketing personnel so that compliance-related issues can be addressed. This is the second time that telecom companies have requested a month-long extension of TRAI’s rules on commercial information.

TRAI has also started taking strict action against spam calls. Recently, telecom companies cut off over 275,000 mobile connections to curb unregistered telemarketers. At the same time, many companies have also been blacklisted. TRAI said in a statement, “Telecom service providers have taken strict action against those who misuse telecom connections to make spam calls. More than 2.75 lakh telecom connections related to spam calls have been disconnected. Apart from this, More than 50 companies have been blacklisted. TRAI has received more than 790,000 complaints of spam calls from unregistered telemarketers in the first half of this year. TRAI has issued strict instructions to prohibit unregistered telemarketers from making promotional calls. Telephone.

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telecom, regulator, demand, Bharti Airtel, market, newsletter, Reliance Jio, messaging, technology, action, solution, OTP, transaction, customer

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